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This web page has the following on the web site, "Milan Martial Arts and Fitness Studio 309-787-2345." We saw that the web site also said " Welcome to Our Website! Since 2000, Milan Martial Arts and Fitness Studio." It also said " Has been providing instruction in the martial arts in the Milan, IL. Headed by a staff of expert instructors and managers, Milan Martial Arts and Fitness Studio offers a number of programs for physical fitness and instruction in martial arts. Before you join,try out our 14 DAY FREE VIP MEMBERSHIP. Please select the date you would like to visit." The header had Milan as the highest ranking optimized keyword. It is followed by IL, Advanced Karate, and Black Belt Karate which isn't as ranked as highly as Milan. The next words milankarate.com uses is Karate Kids age 7 to 11. White Belt Karate was included and might not be viewed by web crawlers.